Uecker’s statue is literally getting the worst seat in the house, and it couldn’t be a more appropriate spot according to Uecker himself. The Brewers are giving Bob Uecker the worst seat in the house. The new statue and its location is a play on Uecker's memorable "I must be in the front row” Miller Lite ads in the early 80s where he always ended up in the nosebleed section or shut out all together. It's a nod to the Miller Lite "All Stars" ad campaign in the late 1970s and early 1980s which helped make Uecker a national celebrity. The first statue, which was unveiled in September of 2012, is located outside the stadium on the home-plate plaza. The first, unveiled in a star-studded gala in 2012, stands outside on the home-plate plaza.