Lions-Falcons in London will kick off at 9:30 a.m. Eastern
Summary of 2 articles · Updated Dec 4, 2013
The league announced today that the Lions-Falcons game on Sunday, October 26 will kick off at 1:30 p.m. UK time, which is 9:30 a.m. Eastern time. And that leads to an interesting question: If the NFL follows through with the talk of eventually moving eight games a year to London, will it have all eight of those games kick off at 9:30 a.m. The NFL is trying something different with a 2014 game in London: An early kickoff. Eastern, and then sell that package of eight games to a TV network? If so, the NFL may have just found another lucrative revenue stream. FOX will broadcast the game nationally as the lead-in to its normal 1 p.m. Eastern kickoffs. That’s believed to be the earliest kickoff in NFL history. And, given that everything the NFL does draws big TV numbers, FOX can probably expect big numbers for this game, too not as big as a typical Sunday afternoon game, but huge compared to what TV networks normally draw on Sunday mornings.