Northwestern will play five college football games at Wrigley Field under a partnership with the Chicago Cubs that was announced on Tuesday. Under the multiyear agreement, the Cubs will be allowed to market the baseball team on campus while Northwestern will able to do the same at Wrigley Field. In 2010, Illinois beat Northwestern 48-27 at Wrigley Field in a game that required both teams to run offensive plays only toward the west end zone near the third-base dugout. The "exception" was the size limitations of the field, which forced both Northwestern and Illinois to run offensive plays toward the same end zone. This one, attached to the front of a podium at Wrigley Field's United Club, was purple, with white lettering. "We are thrilled to partner with a professional sports franchise as iconic as the Chicago Cubs in an agreement that truly is the first of its kind," athletic director Jim Phillips said in a release.