But with the start of the offseason conditioning program Monday at Rams Park, veteran linebacker James Laurinaitis said the sense of urgency already is there for 2014. "I don't think we're far away, I just think there's a sense of urgency, kind of a realism of we are fourth in our division and that's not good enough for any of our standards." I think there's an urgency there, kind of a realization that we were fourth in our division, this isn't going to be easy to catch the Seahawks when we are still working to catch the Arizona Cardinals if we are going to be honest with ourselves. Louis Rams head coach Jeff Fisher has said it. The Rams even put it in their renewal letter to season-ticket holders. "[Strength coach] Rock [Gullickson] made a good point in the weight room today: for a lot of us that have been here for a while myself, Sam [Bradford], Chris Long enough of 'Hey, in the future we are going to be good, in the future, in the future.