The Utah Jazz Channel: The Inevitable Next Step in Jazz Marketing!
Summary of 2 articles · Updated Aug 12, 2013
In the spirit of promoting all things Jazz, I propose my own marketing tool: the Utah Jazz channel! A reality television station devoted solely to celebrating all things Jazz. In the first season of the Utah Jazz channel, fans could anticipate the following lineup of can’t miss entertainment: This will be a chance to see all the Jazz rookies and newcomers play their first regular season game in a Jazz uniform. Anticipating the possibility that the 2013-2014 season might provide some hard to watch moments for Jazz fans, the franchise has executed a major PR and marketing blitz. This will be the second straight year that the Jazz open at home, the first time they have opened in consecutive years since 2003-2006. Even Salt City Hoops’ own Laura Thompson has taken up the cause, proposing five marketing ideas I’m sure the team will implement with frenzied enthusiasm. There are only a few key dates that NBA fans look forward to: the NBA lottery, NBA draft, start of free agency, schedule release, start of preseason, and finally, the beginning of the NBA regular season.
Editor’s note: The following is a guest post by Joe Coles, writer for TornBySports. He was kind enough to take a month-by-month look at the Jazz’s schedule for us. Want to know how many games the Jazz play on Monday nights? Or how many games the Jazz ar…