Click here to vote Allen as this week’s Pepsi Next Rookie of the Week. has already been elected the Pepsi Next Rookie of the Week three times. Why not make it four? Keenan Allen is nominated once again for the Pepsi Next Rookie of the Week. As a result, Allen is strong contender for the Rookie of the Year award. The Chargers rookie certainly deserves it following a five catch, 89-yard effort that vaulted him into the franchise record books as he passed John Jefferson for the most receiving yards by a rookie with 1,046.